Drumming up Business – One Conversation at a time

Running a business isn’t just about having a great product or service — it’s about making sure people know about it, feel excited about it, and trust you enough to buy from you.

Sometimes “drumming up business” sounds like this big, corporate task. In reality? It’s often just about putting yourself out there in small but consistent ways. Talking to people. Sharing your work. Following up. And yes — sometimes that means sending that extra message or introducing yourself at an event even when you’d rather hide behind the comfort of your desk.

I’ve learned that every conversation is an opportunity. The neighbour who asks, “What do you do?” The friend of a friend who spots your work on social media. The local café owner you bump into who might need a revamp.

It’s not about the hard sell — it’s about being visible, showing your passion, and letting people see the quality you bring. The more people who know what you do, the more doors open.

And here’s the thing — you can’t always predict which conversation will turn into your next big project. That’s the magic of it. So I’ll keep talking, sharing, posting, and connecting. Because business doesn’t just land in your lap — you have to go out there and drum it up.