Knowing Your Worth: When “No” Is Part of Growth

This past week has been one of those full-circle moments in business — a mix of networking, coaching sessions, and new client quotes — all reminding me of one important lesson: you can’t build a business by constantly lowering your worth.

At one of the recent networking events, I had some incredible conversations with other entrepreneurs. We spoke about showing up, building confidence, and learning how to balance passion with profit. It’s comforting to know so many of us share the same challenges — especially when it comes to pricing our work honestly.

Then I had a coaching session, and we talked about boundaries and value.
Because yes — helping people is at the heart of what we do, but running a business means understanding your costs, your time, and your expertise all have value.

So when a new customer reached out for a quote this week and loved the work but said, “I just can’t afford it, can you do a discount ” — I had to take a deep breath and stand firm.

Not in a cold or dismissive way — but in a confident, respectful one.

Because here’s the truth:
The moment you start dropping your prices just to get the job, you stop respecting the time, training, and effort that got you here.

Epoxy resin isn’t a cheap material. It’s durable, long-lasting, and bespoke — and that craftsmanship deserves to be valued.

I’ve learned that not every customer will be your customer, and that’s okay. The right ones will understand your worth — and that’s who you build your business around.

So between networking, coaching, and quoting this week, the biggest reminder has been this:
Standing firm isn’t losing a sale — it’s building a stronger business.

Final Thought

Growth comes from the conversations, the learning, and the boundaries you set.
And sometimes, saying “no” to the wrong job is exactly what makes space for the right one.